Case study — Retail
/Why Not Soda
/2025/ Branding · Strategy · Marketing
The brief
Industry: Beverage Production & Export | Scope: fCMO, Marketing, Content
The brief
Why Not Soda needed structured expansion, stronger brand positioning, higher sales performance, and coordinated growth across international markets.
/Visit website
/Results/
/43% increase in average monthly eCommerce sales
- /increase in average monthly eCommerce sales
- 43%
Under fractional CMO leadership, we refined brand direction, launched a new website, optimised the eCommerce infrastructure, and implemented performance-driven digital advertising across key regions. Content and campaigns were aligned to commercial objectives, not just visibility.
The result: 43% increase in average monthly eCommerce sales, alongside a new digital foundation built to scale globally.
Brand equity strengthened.
Revenue structured for growth.
- Branding
- Strategy
- Marketing